over a dozen of years； Chinese mass media have changed historically from media operation to running media。 As the leader of the only newspaper group in Tianjin； Zhang Jianxing has led his team to turn the newspaper office with heavy losses to a media aircraft carrier having ten newspapers； two periodicals and one network in the past five years。 The path of rapid development and growth of this newspaper gives some enlightenment to today’s mass media。 This book is in fact a handbook of actual bat for those who lack books of operational theory。 This book mostly includes the speeches of the author in recent years。 They are totally plain and straight speeches and impromptus； given as things and temperament came out。 Therefore； they have the nature of thinking； discussion； enlightenment； and rare truthfulness。 The words are full of intense emotion and vitality； sincere love for the news undertakings； and in persistent pursuit of news reforms。；
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《传媒的运营时代》全书目录（英文）
30 Speeches on Mass Media Operation Era；……；from Media Operation to Running Media
1。；Content； Market and Techniques – How to maintain the advanced nature of Chinese mass media in rapid development…… A topical speech at Hong Kong forum on world newspaper industry development （13 June 2002）2。；Mass Media under Information Globalization…… A speech at Shenyang Daily Newspaper Group （July 2002）3。；Where does petitive force e from – on media development under WTO…… A speech at Shanghai Media Summit Forum （6 December 2002）4。；Mainstream Media in Huge Changes …… An impromptu at MBA famous person forum of Tianjin Institute of Finance and Economics （19 March 2003）5。；On Brand Planning of Tianjin Daily Newspaper Group…… An impromptu at the “Seminar on Newspaper Industry Operation Mechanism” sponsored by China Newspaper Association （17 April 2004）6。；Political resources plus market operation plus team spirit are the core petitive force。…… An impromptu at the First Annual Conference of China Newspaper Association on petitive Force； （12 June 2004）7。；The Third Stage of Chinese Mass Media Development…… A speech at the Fourth Member Conference of National Newspaper &； Periodical Self…Running Publication Association （26 June 2004）8。；I believe that what decides the market must be demand。 …… A speech at Sohu “tj。###” press briefing ceremony &； agreement signing ceremony （9 July 2004） 9。；Mass Media under Globalization Background…… A speech at Second Top…Level Seminar on Mass Media Cooperation between China and ASEAN （27 August 2004）10。；Three Close’s in Contents and Market…Oriented Publication …… A speech at the seminar of “China Business” on the road of 20 years’ reforms &； newspaper industry reforms （5 January 2005）11。；Pay attention to the changes of the whole newspaper industry in the new century。 …… A speech at the first heart…to…heart talk meeting between editor…in…chiefs （July 1999）12。；Drive the pages with pictures； drive the news with pages； drive journalists with news； and drive the rank with journalists。…… A speech at the second heart…to…heart talk meeting between editor…in…chiefs （2 August 1999）13。；Planning and Charm of Classic News Reports…… A speech at the third heart…to…heart talk meeting between editor…in…chiefs （October 1999）14。；Major changes have occurred in the news of content era。…… A speech at the fourth heart…to…heart talk meeting between editor…in…chiefs （23 December 2002）15。；How to Foster Authoritative Mass Media…… A speech at the conference of Tianjin Daily on the change of the layout of the pages （29 November 2002）16。；Dialogue on New Mass Media Idea …… A dialogue at the conference of Tianjin Daily on the change of the layout of the pages （18 August 2003）17。；Noble Character and Life Realm of Offense Instead of Defense…… An impromptu at the Morning Post summing…up and mendation meeting （18 January 2001）18。；Morning Post； Significance of Newspaper Innovation…… A speech at the Morning Post mid…year summing…up seminar （3 August 2002）19。；Strive to make Morning Post a first…rate newspaper。…… A speech at the 2002’ Morning Post mid…year summing…up seminar （5 August 2002）20。；I am the peak when climbing up to the summit of the mountain。…… A speech at the Morning Post mendation meeting （19 January 2004）21。；Anything more important than creation？…… A speech at the Tianjin Youth editors and journalists military training conclusion ceremony （19 February 2002）22。；Attraction and Control Force to News Receivers …… A speech at the mobilization conference of resuming publication of Tianjin Youth （21 June 2002）23。；News into Depth； Brand New Concept； City Positioning； and Youth Reading…… A speech at the meeting of changing the layout of Tianjin Youth pages （8 September 2002）24。；Rapid and Urbanized…… A speech at the report meeting on changing the layout of City Message pages （21 February 2004）25。；The soul of vanguard is individualization。…… An impromptu at the Holiday 100 backbone staff members working conference （11 November 2001）26。；How to Break the Difficult Position – Song of Tempering 2001 （17 January 2001）27。；How to Create Miracle …… Song of Tempering 2002 （27 February 2002）28。；How to Leap Across Steps …… Song of Tempering 2003 （17 February 2003）27。；How to Expand Undertakings …… Song of Tempering 2004 （29 March 2004）27。；How to Realize Development …… Song of Tempering 2005 （28 February 2005）
天津日报报业集团社长兼总编张建星简介
张建星，男，山西忻州人，1958年3月15日生于天津。1983年秋毕业于天津师大中文系。同年分至天津日报社工业部作记者。一年半后任记者部主任，30岁进入编委会。先后被破格评为主任记者、高级记者。1995年任副总编辑，同年被评为国务院有突出贡献中青年专家。1997年中央党校中青班学习一年，1997－1999年中央党校法学研究生毕业。1999年3月任总编辑，2000年任社长、总编辑。2003年9月兼任天津市委宣传部副部长。
中国记协常务理事。天津市记协副主席。全国报纸自办发行协会会长。中国新闻摄影学会副会长。天津新闻摄影学会会长。天津市青联副主席。清华大学国际传播研究中心客座研究员。中国传媒大学博士生导师。南开大学文学院客座教授。天津财经学院MBA客座教授。新闻作品多次获全国好新闻及中国新闻奖一、二、三等奖，十余次获天津市好新闻一等奖。散文及报告文学曾获全国奖。1994年获中国新闻界最高奖——第二届范长江新闻奖。
创作文集
已出版作品：《魔鬼市场》（三联书店）、《万众突围》（天津人民出版社）、《观念不是正方形》（三联书店）、《书祭》（百花文艺出版社，获中国十佳散文集奖）、《中国情绪流》（天津人民出版社）、《母亲是一种岁月》（作家出版社）、《四十岁的寓言》（现代出版社）、《新闻的创意时代》（文汇出版社）、《传媒的运营时代》（文汇出版社）、《历史的从容让我们感动》（文汇出版社）等。
主编作品：《百名记者百年行》、《凯歌行进80年》、《半个世纪的精彩》（文艺周刊散文精选）、《天津日报1999－2000精彩策划》、《城市细节与言